Stormi Steele, a prominent beauty entrepreneur and reality TV star, has made significant strides in the business world. Known for her role on “Love and Marriage: Huntsville” and her successful brand, Canvas Beauty Brand, Stormi has become a household name in the beauty industry.
As of 2025, her net worth is a testament to her hard work, innovation, and entrepreneurial spirit. This article delves into Stormi Steele Net Worth 2025, exploring the journey that led her to amass a net worth of $20 million.
Stormi Steele Net Worth 2025
Stormi Steele’s net worth is estimated to be around $20 million. In 2020, she generated approximately $20 million in revenue, marking one of her most successful and fulfilling years. Steele’s Hair Company maintained strong sales during the pandemic by leveraging paid social media advertising effectively.
Stormi Steele: Entrepreneur and Reality Star
Stormi Steele is an American beauty entrepreneur and the founder and CEO of Canvas Beauty Brand. She is also a reality TV star, best known for her role on the reality show “Love and Marriage: Huntsville.” With a net worth of $20 million, Steele has made a significant impact in both the beauty industry and television.
Profile Summary
- Full Name: Stormi Steele
- Date of Birth: 1989
- Birthplace: United States
- Profession: Businesswoman
- Net Worth: $20 million
- Husband: Courtney Beasley
Stormi Steele Career and How She Made Money
Stormi Steele’s journey to success is a remarkable story of determination and entrepreneurial spirit. Arriving in Huntsville, Alabama, with just $800 and no concrete plan, Stormi began her career by apprenticing at a local salon. Under the guidance of a master stylist, she gained the necessary credit hours for her licensure.
During her time in Huntsville, Stormi was introduced to the world of entrepreneurship. Having never been exposed to entrepreneurial ventures as a child, she was inspired by the many women she saw starting their own businesses. This inspiration led her to start making her own hair products in her kitchen around 2012. She dedicated herself entirely to creating hair treatments, experimenting with over-the-counter ingredients like Vitamin E and flaxseed oil to develop a hair growth serum.
After seven months of experimentation and an investment of $300, Stormi successfully created an effective hair growth serum. She tested the product on her own hair, achieving promising results. Encouraged by this success, she opened her own salon in 2013. Within two years, she began using her serum on clients, receiving overwhelmingly positive feedback. This feedback motivated her to start selling the hair growth serum online.
In 2018, Stormi retired from full-time hairstyling to focus on her new venture, Canvas Beauty Brand. She expanded her product line to include deep conditioners and shampoos, priced between $11.99 and $50. To boost sales, she invested in sponsored social media advertising. Her first targeted ad, costing $100, was shared on Facebook and Instagram. This campaign quickly generated approximately $15,000 in sales. Within two weeks, she sold around $440,000 worth of products.
By 2018, Stormi had strategically marketed her products to the black hair care community, a market valued at approximately $2.5 billion. Her innovative marketing and high-quality products led to rapid business growth.
In addition to her entrepreneurial success, Stormi Steele is also known for her role on the reality show “Love and Marriage: Huntsville.” She appears in Season 4 as Melody’s friend and has been involved in notable moments, including a heated argument with Destiny Payton in episode 8, “You Reap What You (Mar) Sau.” The situation was eventually resolved by other cast members.
Relationship
Stormi Steele is married to her long-time partner, Courtney Beasley. The couple met when Stormi was 19 years old, and their relationship has blossomed both personally and professionally. Courtney Beasley is not only her husband but also a co-founder of Canvas Beauty Brand, which specializes in natural hair care products.
Courtney has been a pillar of support for Stormi, encouraging and assisting her in growing their business. His dedication to their shared vision was evident when he left his job to fully commit to Canvas Beauty Brand, helping to ensure its success. This partnership has been instrumental in driving the brand’s rapid growth and widespread recognition.
In addition to their professional collaboration, Stormi and Courtney’s personal life has also flourished. In 2021, they welcomed a baby boy into their family, adding another layer of joy and fulfillment to their lives. Their relationship exemplifies a powerful synergy between love and business, showcasing how mutual support and shared goals can lead to remarkable achievements.
Empowering Others Through Beauty Innovation
Stormi Steele’s journey is not just about her business accomplishments but also about her dedication to empowering others through beauty innovation. Her commitment to using her products and brand philosophy to uplift others is a central theme in her story. Steele’s success serves as a beacon of inspiration for aspiring entrepreneurs, especially within the beauty industry. She has become a role model for many, demonstrating that it is possible to transform a personal passion into a thriving business venture with determination and vision. Her narrative encourages others to pursue their dreams, highlighting the impact of perseverance and innovative thinking.
Frequently Asked Questions
1. How did Stormi Steele start her business?
Stormi Steele began her entrepreneurial journey in Huntsville, Alabama, with just $800 and no clear plan. She started by apprenticing at a local salon, learning the ropes of hair styling under a master stylist. Inspired by other women entrepreneurs, she began experimenting with creating hair products in her kitchen around 2012. Her persistence paid off when she successfully developed a hair growth serum after months of trial and error. This breakthrough led to the establishment of her own salon in 2013 and eventually to the creation of Canvas Beauty Brand in 2018.
2. What are some key factors that contributed to her financial success?
Several factors contributed to Stormi Steele’s financial success:
- Product Innovation: Developing a highly effective hair growth serum that gained popularity quickly.
- Social Media Marketing: Investing in targeted social media advertising, which generated significant sales and brand awareness.
- Strategic Growth: Continuously expanding her product line to include conditioners, shampoos, and other hair care items.
- Business Acumen: Leveraging feedback from customers and adapting her strategies to meet market demands effectively.
3. How does Stormi Steele balance her professional and personal life?
Stormi Steele manages to balance her professional and personal life with the support of her husband, Courtney Beasley, who is also a co-founder of Canvas Beauty Brand. The couple works closely together on their business, ensuring its growth and success while maintaining a strong family unit. In 2021, they welcomed their baby boy, adding to their family’s joy. This balance is achieved through mutual support, clear communication, and a shared vision for their business and personal life.
Conclusion
Stormi Steele’s net worth of $20 million in 2025 reflects her relentless drive, innovative spirit, and strategic business decisions. From humble beginnings to becoming a successful beauty entrepreneur, her journey inspires many.
By combining her passion for beauty with savvy business tactics and the support of her family, Stormi Steele has not only built a thriving enterprise but also established herself as a role model in the beauty industry. Her story is a powerful reminder that with determination and vision, turning a personal passion into a lucrative business venture is possible.
